PACKAGING AND MERCHANDISING DESIGN - PROJECT 2

 09/11/2025 - 30/11/2025 / WEEK 8 - WEEK 11

SHANNEN HIEW KAR YEE / 0354055

PACKAGING AND MERCHANDISING DESIGN / BACHELORS IN DESIGN (HONS) IN CREATIVE MEDIA / TAYLORS UNIVERSITY

PROJECT 2 

GROUP PROJECT

JUMPLINKS 

1. Module Information Booklet  

2. Lectures

3. Exercises 

4. Feedback

5. Further Reading  

MODULE INFORMATION BOOKLET 


LECTURES 


WEEK 8 - WEEK 11

- Refer to EXERCISE 1 and EXERCISE 2



EXERCISE 

GOOGLE DRIVE LINK:

WEEK 8 

- There are 3 briefs in this project 2, my group which is group 3 chose the first brief which was Bass Tech Ltd (wireless headphone).



- This week, we started our project 2 which was our group project. So, after discussing with the team we have come to a conclusion of each of us coming up with one logo and one packaging and have feedback from Mr. Shamsul on which one to proceed with the next step. 

MOODBOARD: 




THE DESIGN IDEAS: 



MY DESIGN IDEA:



WEEK 9

- We showed Mr. Shamsul all design that each of us design and got his feedback. Sir asked us to proceed with Idea 3 logo which was from Ashyan as well as the Idea 2 for the packaging which was my idea. But with that, the logo and packaging still need a little improvement. So, Ashyan and me quickly work on improvement in class itself so we can show sir our work and proceed with the mockup. 

TASK DIVISION: 
1. SHANNEN: PACKAGING 
2. ASHYAN: LOGO 
3. TENG YUMENG: PORTFOLIO WEEK 8-9
4. GU MENG: WEEK 10-11
5. CAI YILA: FEEDBACK WEEK 8-11


LOGO IMPROVEMENT: 



PACKAGING IMPROVEMENT: 



FINALISED LOGO and PACKAGING: 



WEEK 10

- For this week after finalizing the packaging and logo, we showed Mr. Shamsul and he suggested instead of using the cut out with the transparent cut out, use an image of someone wearing a headphone. After receiving the feedback, I continued working for the packaging. Not only that, but we also had a vote for the logo that Ashyan made.



BEFORE FEEDBACK: 



AFTER FEEDBACK: 

- At first, I decided to use a picture of a girl at the beach with busy background to indicate that the headphone is a product with quality that can convey to customer that they do not have to worry about surroundings while using this headphone. They will be amaze by the quality once it is out on. After designing it, I have decided to ask Ashyan what she thinks and both of us comes to a conclusion on using just a girl with a plain background. Also, at the end of the product I have chosen the 11th design to be the cover of the packaging. 



THE DESIGN: 



- After deciding for the final front cover for the packaging, I started to work on the back cover as well as the side and top cover. 

OUTCOME BACK COVER: 



OUTCOME SIDE and TOP COVER: 



- After finalizing every cover, I started making the 3D layout of the physical box itself using Adobe Illustrator. 








FEEDBACK

WEEK 8

- For this week, we had shown Mr. Shamsul each of our sketches, He decided to go with the logo that Ashyan designed and the packaging that I designed but we also needed to improvement a little on the logo to make it more accurate and professional looking and as well as the packaging idea, sir said that the packaging idea that I was heading for was fine but the front of it also needed some improvement. 


WEEK 9

- For week 9 feedback, we showed the improvement of the logo and packaging, and Mr. Shamsul said that the idea was good and we can proceed with what we were doing


WEEK 10

- By this week, we had all of our designs already and in class we showed Mr. Shamsul for one last time before we print the design out. Mr. Shamsul suggested that instead of using a cut out transparent part, we should just replace it with a girl wearing the headphone with either a clear background or a busy background to show that the headphone was a good quality headphone. Other than that, everything was good. 


WEEK 11

- Week 11, we all had online consultation. The feedback we got was ..........


REFLECTION

EXPERIENCE 

- I am grateful that I got to experience this whole process. I am also happy to say that our group carried out this project smoothly as we divided the task within each other such as I was in charge of the packaging, Ashyan was in charge of design the logo and the others was in charge of taking notes all our progress as well as feedback for our group work each week.


OBSERVATION

- For my observation, I learned that it was definitely not easy to create a packaging for products especially when it is a huge product such as a headphone. Everything needs a precise measurement. Once one of the measurements is off, the whole box will not be symmetrical at all. 


FINDINGS 

- From this I actually discover that I really had the passion to design anything to do with packaging design. Not only that, but it was also easy for me to divide all the work task withing the work as we all communicated with each other peacefully with no conflicts. Lastly, I gain a lot of knowledge from this second project such as all the material that was used in a packaging whether if its good in sustainability part or not and a lot more. 


Comments

Post a Comment

Popular posts from this blog

INTERCULTURAL DESIGN

Image
INTERCULTURAL DESIGN WEEK 1 - WEEK 7 Shannen Hiew Kar Yee / 0354055 INTERCULTURAL DESIGN / Bachelor in Design (Hons) in Creative Media / Taylors University EVERYDAY DESIGN  MODULE INFORMATION BOOKLET   LECTURES & PROGRESS   WEEK 1  Online Lecture  Culture and design are inherently linked, and as aspiring designers, it's essential to understand this connection. Visual Informative Culture: Visuals serve as a highly influential medium to convey much of the information we encounter. Visual culture involves analyzing visual objects beyond their textual interpretations. Visual: This encompasses anything that can be perceived through sight, including both nature and human-made creations. To be classified as visual, these elements must have a functional, meaningful, and communicative purpose. A good example of intercultural design is tattoos. For sailors, tattoos often symbolize a journey or serve as a tribute to loved ones, whereas in Japanese culture, tattoos ha...
Read more

PACKAGING AND MERCHANDISING DESIGN - EXERCISE 1

Image
  22/09/2025 - 29/09/2025 / WEEK 1 - WEEK 2 SHANNEN HIEW KAR YEE / 0354055 PACKAGING AND MERCHANDISING DESIGN / BACHELORS IN DESIGN (HONS) IN CREATIVE MEDIA / TAYLORS UNIVERSITY EXERCISE 1  JUMPLINKS  1. Module Information Booklet   2. Lectures 3. Exercises  4. Feedback 5. Further Reading   MODULE INFORMATION BOOKLET  LECTURES  WEEK 1  - For this week lecture, Mr. Shamsul briefed us about our Module Information Booklet. We were informed that there are some changes to our Module Information Booklet. Other than that, we were introduced into the purpose of a packaging. Sir just made us discuss about the purpose of packaging in groups and each group had to come up with one purpose. I have learned that there are multiple purposes of a packaging. These are a few purposes.  PURPOSE OF PACKAGING  protection  convenience  sustainability communication  marketing   WEEK 2  - In week 2, we had no classe...
Read more

INFORMATION DESIGN

Image
02/02/2026 - ??/02/2026 / WEEK 1 - WEEK  Shannen Hiew Kar Yee / 0354055 Bachelor in Design (Hons) in Creative Media / Taylors University  Information Design CONTENT LIST  1. MODULE INFORMATION BOOKLET 2. LECTURE 3. EXERCISES 4. FEEDBACK 5. FURTHER READING  MODULE INFORMATION BOOKLET LECTURE  WEEK 1  - For this week, it was our first week of class for the starting of the semester. So, Mr. Martin just briefs us for our module task for the whole semester by showing us our lecture slides. As well as we were also briefed about how to do our exercise 1. Other than that, we did a small activity with the group that Mr. Martin already assigned us with. We were asked to create a slide about what is infographic and also types of infographics in a short span of time and present it.  OUR GROUP CANVA SLIDES: :  WEEK 2  - In Week 2, we explored how to make text do more than just sit on a screen by going into the dynamic topic of kinetic typography in Afte...
Read more