INTERCULTURAL DESIGN

WEEK 1 - WEEK 7

Shannen Hiew Kar Yee / 0354055

INTERCULTURAL DESIGN / Bachelor in Design (Hons) in Creative Media / Taylors University

EVERYDAY DESIGN

MODULE INFORMATION BOOKLET

LECTURES & PROGRESS

WEEK 1

Online Lecture

Culture and design are inherently linked, and as aspiring designers, it's essential to understand this connection.

Visual Informative Culture: Visuals serve as a highly influential medium to convey much of the information we encounter. Visual culture involves analyzing visual objects beyond their textual interpretations.

Visual: This encompasses anything that can be perceived through sight, including both nature and human-made creations. To be classified as visual, these elements must have a functional, meaningful, and communicative purpose. A good example of intercultural design is tattoos. For sailors, tattoos often symbolize a journey or serve as a tribute to loved ones, whereas in Japanese culture, tattoos have a more traditional significance, often reflecting societal status, such as among the Yakuza.

WEEK 2

Lecture: Everyday Design (KL Design Festival)

Everyday design influences how we interact with objects and spaces, focusing on usability, aesthetics, and problem-solving. Effective design is intuitive, accessible, and efficient. When done well, good design becomes seamless and unnoticed. By prioritizing user experience, everyday design plays a crucial role in enhancing efficiency.

WEEK 3

Our Group Members:

Shannen Hiew Kar Yee (0354055) - Group Leader
Raida Abdoul Kader (0353038)
Sacha Poetry Pradhani (0371796)
Shema Goldie Angwen (0372129)
Valerius Ethan Wirawan (0372774)
Zhou Yi (0375264)

We have successfully compiled our ideas for the task. Our project focuses on integrating African culture into everyday design. To enhance its impact, we are conceptualizing a collaboration with Tyla, incorporating African cultural elements into her merchandise, celebrating her heritage in a modern and stylish way.

fig 1.0 idea briefing

fig 1.1 informing team members

After consulting with our lecturer, we revised our approach. The collaboration with Tyla was deemed unnecessary, and our initial idea of incorporating African beads and patterns into a wallet was rejected. In response, we developed a new product and designed it accordingly.

fig 1.2 voting for who is doing which product

Raida and I, we both voted to design the mirror. We used the symbol from one of the African cultures.

fig 1.3 Idea sketch for the mirror

fig 1.4 proposal presentation slide

WEEK 4

We created a Google Form to gather insights on society's awareness of African cultures and their meanings. Additionally, we asked participants about the significance of cultural appreciation in society.

fig 1.5 list of question asked in google form

WEEK 5

We conduct data collection by google forms as a survey media. These are the questions that we used in the google forms titled 'International Awareness of African Culture':

1. What’s your nationality?

2. Have you heard about Maasai, Hadza or Samburu culture?

3. We’ve used pink color to design one of our products, do you know what is the meaning behind it?

4. We’ve used this symbol to design one of our products, do you know what is the meaning behind it?

5. How often do you use mirror, blanket and book in a day-to-day basis?

6. Have you ever seen or often seen African culture applied on products?

7. Do you think it’s crucial to spread awareness of your own culture?

We compile all of the data in a presentation slide.

fig 1.6 dividing tasks

fig 1.7 data presentation slide

After do the data collection, we did the summary of the answer and proceed to make TikTok video.

WEEK 6

Our Final task on Week 6 and Week 7 was to document and share our insights on everyday design through a TikTok page by creating short videos to engage and inform a wider audience.

fig 1.8 TikTok page

During Week 6, our group finalized the TikTok video theme after a group meeting and we also had a consultation session on Thursday to confirm our concept. At the end of Week 6, we all completed recording and editing each other's videos.

@cultureflex5 We’ve decided to choose the Osram Ne Nsoromma mirror as our final product design. and also FUN FACTTT !! Mirror is one of the everyday product that we used therefore it’s perfect for the theme we’re going for 😊 #cultureflex #africanculture ♬ original sound - cultureflex

WEEK 7

In Week 7, our main focus was to post all the TikTok's. The videos reflect our research and interactions with everyday design and a what we learned about West African culture. Finally, by the end of Week 7, we uploaded all the videos and created a presentation deck to compile our research, data collection, and progress for our last submission.

FEEDBACK

WEEK 1

For week 1, there was no feedback because it was a class where we were briefed and introduced to our module and what the task was about.

WEEK 2

For week 2 consultation session, we had all our ideas ready for what we wanted to do for this task. The feedback that we got for this week from Mr. Asrizal was that our idea was a good idea to combine 2 cultures together and design a product with it.

WEEK 3

This week, we did our first presentation slide which was our proposal slide. After we were done with the slide, we present it to Mr. Asrizalas well as we informed him that we were no longer combining 2 cultures together and he just told us there were some parts that were missing in our slides, and it was fine if we just want to focus on 1 culture. After the feedback, we immediately added those missing information in the slide.

WEEK 4

We did our mockup sketches for this week and had Mr. Asrizal to comment about our sketches. Sir said that our sketches are all good to go but the theme was everyday design therefore the product we choose must be something that is used every day for example a shirt. That is all for the feedback in week 4.

WEEK 5

For this week's feedback, we showed sir our data collection slide that wasn't completely complete since we were all quite confused with the artifact part. Sir gave us his honest feedback on our slide and apparently, we were doing the slide in the wrong format so, sir gave us a clear instruction on how to do the slide and we completed the slide perfectly.

WEEK 6

In week 6 feedback, we had an online consultation with Mr. Asrizal via teams. We showed him our TikTok page that we made as well as the video that we have produced. Overall, Mr. Asrizal did not have any serious comments about, he said what we did was fine only that we need to add more graphics into the video as well as make the cover page catchy.

REFLECTION

Upon finishing this Intercultural Design module, I can say with confidence that the quantity of knowledge I have gained from it is unbelievable. Working with peers has helped me develop several new skills in addition to my knowledge.

One of the things I've learned is about every culture that I had never appreciated before we started our assignment that required us to conduct study on a variety of cultures. eventually my group decided to go with African culture. I learned a lot of things about African culture generally. For instance, natural materials and props create the majority of the decorations and other items they use on a daily basis. Apart from that, the majority of items, including the color of their waist beads, hold special meaning.

In addition, my team members are highly cooperative every time I put out something in the group WhatsApp chat, which makes working with them effortless. The majority of the teammates had consistently shown up for all of our meetings related to this work. Even though we struggled at first since we weren't sure how to begin, with Mr. Asrizal's help, we were able to complete this work perfectly through to the ending.

In conclusion, even though I only had this module for a short semester, I am incredibly thankful and appreciative that I was able to experience it.

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SHANNEN HIEW KAR YEE (0354055)