PACKAGING AND MERCHANDISING DESIGN : FINAL PROJECT
SHANNEN HIEW KAR YEE
0354055
BACHELOR OF DESIGN(HONOURS)IN CREATIVE MEDIA || TAYLOR'S UNIVERSITY
Final Project
TABLE OF CONTENTS
1. Instructions
2. Task
3. Feedback
4. Reflection
INSTRUCTIONS
GOOGLE DRIVE LINK:
TASK
This task is a continuation of the same team on the basis of the previous project.
We divide the work and cooperate, and everyone's tasks are:
1. Think, collect derivatives, and design a sales booth.
What you need to do:
(1) Based on the logo style and colors we designed in Project 2, list 6-8 suitable derivatives and initiate a vote on WhatsApp to select the final 5 derivatives.
(2) Design a sales booth that matches the style of our derivatives, also referencing the logo's style and colors.
- 1 person 【Cai yila】
2. Render the selected derivatives and booth.
What you need to do:
Apply our logo and its color scheme appropriately to the 5 selected derivatives and the sales booth. Use PS/AI/other modeling software to render the above items, and finally post the finished images in the WhatsApp group. For details, refer to the images posted by the instructor on Teams.
- 1 person 【Gu Meng】
3. Create a PPT.
What you need to do:
Summarize the content of the above two stages in text and create a beautiful PPT that matches our logo style for the final presentation.
- 1 person 【ayshan】
4. Record the final presentation video.
What you need to do:
Based on the provided final PPT, give a final presentation on the completion process of the Final Project.
- 1 person 【Shannen Hiew Kar Yee】
5. Write the E-Portfolio.
What you need to do:
Summarize the content related to the Final Project starting from Week 12, edit the E-Portfolio, and send it to the WhatsApp group.
- 1 person 【Tengyumeng
Each of us has been assigned a task to ensure that we can work together to complete the final project.
List of peripheral items
1. Gift box handbag (a handbag used for carrying outer packaging boxes)
2. Product manual (User guide, using simple graphics, text and steps to instruct users on completing,
3.Headphone storage bag (included as a complimentary item in the box)
4. Stickers (attached to the packaging)
design philosophy
1. Color Selection Reasoning
The color palette for both the headphone box and the pop-up cart is directly extracted from our brand logo, which features deep black, muted sage green, and bright cyan blue. Here’s the breakdown of each color’s purpose:
• Black: Represents the sleek, modern aesthetic of the BST-30080 noise-canceling headphones. It conveys professionalism, premium quality, and a minimalist tech vibe—aligning with the product’s “Extra Bass” and wireless functionality.
• Sage Green: A calm, soft tone from the logo that balances the boldness of black. It adds a touch of approachability and comfort, reflecting the headphones’ ergonomic design for long wear. On the packaging, it creates visual contrast to make key product features (e.g., “Noise Canceling,” “Wireless”) stand out.
• Cyan Blue: A vibrant accent color from the logo that symbolizes energy, technology, and connectivity (echoing the “Bluetooth” and “Hands-free calling” features). On the pop-up cart, it pops against the white base to draw attention in a busy exhibition space, while tying back to the brand’s identity.
2. Pattern & Layout Design Reasoning
• Headphone Box: We used a clean, minimal pattern-free layout with bold, sans-serif text for product specs. This choice prioritizes clarity—since the box is a functional product package, the focus needs to be on communicating key features (Noise Canceling, Extra Bass) quickly. The only graphical element is the brand logo (in cyan/black) to reinforce brand recognition, paired with a lifestyle image of someone wearing the headphones to show real-world use.
• Pop-up Cart: The cart features a subtle geometric diamond pattern in cyan/white on the lower panel. This pattern adds visual interest without overwhelming the design, and its sharp, modern lines mirror the sleek shape of the headphones. The white upper frame keeps the cart light and open (ideal for product display), while the bold “FEEL THE PULSE” tagline (paired with the logo) links the cart to the headphones’ “Extra Bass” feature—creating an emotional connection to the rhythm and energy of music.
3. Overall Concept & Connection
The core reasoning behind both designs is brand consistency and user-centricity:
• By reusing the logo’s colors across the packaging and pop-up cart, we create a unified brand identity that’s instantly recognizable to viewers at the exhibition.
• The color and pattern choices balance tech functionality (black/minimalism for the product) and brand personality (cyan/green for energy/comfort), ensuring the design appeals to our target audience—young, tech-savvy music lovers who value both performance and style.
preliminary sketch
This is the sketch of the design-related products we drew.
Final
Example of a dining car
Modified logo
Article
Environment
Production process
This is the earliest appearance of the dining car, excluding the picture.
We changed several schemes in the background, and then the white lines in the background found some references.
Final slides
Final Presentation
Final Video Presentation
FEEDBACK
Week 11
Sir reminded us that the logo should not be cut in half and placed on the side of the box, but should be fully exposed, and the characters in the picture in the box should not be too large. Let's modify it.
Week 12
The gentleman pointed out that our box can be further improved. The characters cannot be copied directly, they should be reduced, and the logo should be placed on the right.
REFLECTIONS
Experience
This project allowed me to experience how a brand design develops gradually through a structured process. Instead of focusing only on visual appearance, I learned to begin with the brand’s concept, values, and intended message. Throughout the project, I understood that each design outcome is connected, and that branding involves more than a single item. Working on different materials such as packaging, promotional visuals, and digital content helped me see how consistency plays an important role in branding. I also learned that design improves through continuous feedback and revision. Collaboration within the group helped refine ideas and encouraged different perspectives, which strengthened the final outcomes.
Observations
During the design process, I observed that designs which reflect lifestyle or emotional context tend to attract more attention than designs that only display the product itself. When visuals suggest how a product fits into real-life situations, audiences are more likely to feel engaged. I also noticed that layout organisation strongly affects communication. Clear spacing and visual hierarchy make information easier to read, while overly complex layouts can reduce clarity. This helped me realise that small design choices, such as alignment and typography, can greatly influence how a message is perceived.
Findings
From this project, I learned that branding is an experience rather than just a visual identity. A strong brand communicates clearly, remains consistent across different platforms, and builds trust over time. Effective design guides the viewer naturally and delivers information in a simple and comfortable way. I also realised that good design supports communication by helping audiences understand the message quickly. If the message is unclear, even a visually appealing design may fail to achieve its purpose. This project strengthened my understanding of how design and communication work together to influence perception and beh
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